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Business Skills in Physical Therapy: Strategic Marketing - 2nd Edition
by Peter R. Kovacek, PT, DPT, MSA

Publisher:American Physical Therapy Association
Cover:Covered spiral binding
Pages:144 pages
Date published:2013
Member price:
$ 61.95
Non-member price: $ 103.95
Your price:$ 103.95
 Product In Stock

Learn the latest strategies along with tried-and-true guidance to help every practice, large or small, capture the opportunities to build and maintain a strong customer base. You will receive: 1. the Physical Therapist Marketing Readiness Assessment Tool for you, your team, and your entire organization 2. Discussions on branding your practice and physical therapy profession. 3. Updates on regulation and legislation that affect payment for services. 4. Guidance for using the Internet and social networking as marketing tools. 5. Expanded analysis for evaluating success. The course includes case studies, a marketing readiness assessment tool, and an outline for developing a full marketing plan. Highly readable, easy-to-follow format that allows you to earn CEUs when you complete the final exam on the APTA Learning Center. What's more, you'll gain the information you need to help you in your career and business goals.

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